Armani Beauty

Armani Beauty, a night “In The Spotlight” 

Official partner of the 75th Berlinale, Armani Beauty lit up the festival with its exclusive event, “In the Spotlight”, at Wilhelm Studios. A celebration where cinema and beauty converged, bringing together prestigious guests—actors, industry insiders, and brand ambassadors such as Nathalie Emmanuel, Sydney Sweeney, and Madisin Rian. 

PARTI PRIS designed an immersive experience, transporting guests behind the scenes of a film set. The event combined personalized makeup sessions with Hiromi Ueda and a content creation studio dedicated to the brand’s influencers. A unique opportunity to showcase Armani Beauty’s essentials: the Luminous Silk Foundation, Eyes to Kill Mascara, and Lip Maestro lipsticks. 

As the hours passed, the lighting transformed the space, evoking the dazzling glow of red-carpet spotlights. The electrifying set by Canadian DJ A-Trak kept the energy high throughout the night. 

As part of a responsible approach, PARTI PRIS designed a reusable scenography, intended to be deployed in other markets such as Spain and Poland, extending the experience far beyond Berlin. 

#ARMANIBEAUTY #INTHESPOTLIGHT #BERLINALE   

• Date :
  • February 2025