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Balmain PF21

Digitalization photo shoot Balmain PF21

Installation of a camera in Balmain’s boutique window in Saint HonorĂ© to record live the photo shoot of the SS21 collection orchestrated by Olivier Rousteing. A screen in the window allowed passers-by to view the Live recording broadcasted on YouTube and see themselves appear in the video.

  • Date :
    • December 2020