Balmain PF21

Digitalization photo shoot Balmain PF21

Installation of a camera in Balmain’s boutique window in Saint Honoré to record live the photo shoot of the SS21 collection orchestrated by Olivier Rousteing. A screen in the window allowed passers-by to view the Live recording broadcasted on YouTube and see themselves appear in the video.

• Date :
  • December 2020