YSL Beauty

YSL Beauty

In 2024, Dua Lipa becomes the makeup ambassador for YSL Beauty. To celebrate this collaboration, the agency organized an influencer trip to Paris on March 2024. During their stay, they are invited to a VIP evening at Silencio in the presence of Dua Lipa, as well as to the YSL Loveshine Factory pop-up to create content.

The YSL Loveshine Factory, located near Place de la République, offered a journey inspired by the aesthetic of the YSL Loveshine collection, featuring unique experiences: game-themed corners with claw machines and chessboards, robot choreographies to showcase the collection, an infinity mirror room reflecting different lipstick shades, and flash makeovers by several YSL Beauté makeup artists.

#YSLBEAUTYFACTORY #POPUP

• Date :
  • March 26th and 27th, 2024