Hugo boss

Boss The Scent, the fragrance of attraction 

To mark the 10th anniversary of “Boss The Scent” — the iconic “For Him” and “For Her” fragrance duo — HUGO BOSS unveils a magnetic new campaign. PARTI PRIS imagined a series of content reflecting its aesthetic and storytelling. 

In front of the camera, influencer duos capture the tension of a glance, the strength of a genuine connection, the spark of undeniable chemistry. A new vision of seduction — one where attraction is no longer a game, but a magnetic bond between equals. 

A content concept designed to fuel the campaign and extend its reach across social media. 

#HUGOBOSS #THESCENT #CONTENT #CREATION 

• Date :
  • February 2025