The Ordinary

The Ordinary hits the road 

For the first time in France, The Ordinary set up a traveling pop-up, stopping in Rennes, Lyon, and Marseille. As part of its Slowvember campaign—taking a stand against Black Friday— the brand encouraged visitors to rethink their skincare purchases with a more conscious and intentional approach. 

PARTI PRIS designed an authentic and welcoming experience, where visitors could enjoy a hot drink station, receive a personalized skin diagnosis, and discover a tailor-made skincare routine. A special moment of exchange, highlighted by the distribution of samples to extend The Ordinary experience at home. 

With this roadshow, The Ordinary is connecting with its community across France while supporting a more responsible approach to beauty. This commitment is further reinforced by the use of a low-impact vehicle and local teams. 

#THEORDINARY #SLOWVENBER #ROADSHOW #POP-UP

• Date :
  • November 2025